Issues related to the advertising industry have been brought up incessantly due to their controversial nature. The distinct side effect incurred through advertising is being intensified in this Information Age. In order to curb potential harm, some people propose that the production of advertisements targeting children aged between 2 to 5 should be strictly banned, which means that indoor play structure should forbid advertisements from entering. I must say I agree with this suggestion. Only by providing the younger generation with a pure environment can they form positive attitude toward the world and thus making beneficial contrition to our society when they grow up.
Above all, the health of little children deserves to be the top priority in the society. Advertisements targeted at this age group are mostly related to medicine, snacks, food and drinks as well as health care products. The consumers are not medical experts and therefore, it is hard for them to judge whether the information in those promotions is false or excessively exaggerated. Moreover, advertising is a major contributor to children's unhealthy eating habits. Some of the most typical evidence can be found in fast food commercials. So children in the indoor play structure will be easily attracted by the advertisement and they will be their parents to buy them some after exercises.
The tempting message in advertisement may lead to an unnecessary waste of money. The primary intention of most advertisements is a desire for financial gains. Advertisers are filling commercials with appealing visual effects so as to spark consumers' desire to buy such targeted products. Faced with these overwhelming odds, there is no way for children to be fully protected from the onslaughts. And for most of the time, things on the advertisements displayed in the indoor play structure are actually of little use to the children or to the family. But in most cases, children will do their utmost to persuade their parents to buy their dream objects like expensive toys, snacks and drinks.
Advertisements targeting all young children should be banned. It is government's responsibility to reduce the harmful influence of advertisement on children to a large extent. Childhood is an important period when a person began to adopt his value and form his concepts. Immature youngsters are lacking in essential abilities to distinguish between good and evil. Thus, they might be more easily misled by false ideas and messages included in the advertisement. And as for indoor play structure, it should be a pure world in which children can enjoy pure fun of playing games. Why should we let advertisement to ruin the mood of both parents and children?
In conclusion, under the powerful influence of the mass media, children as a special group need to be well protected from the hidden hazards existing in advertising. It is imperative that parents along with the indoor play structure join hands to eliminate anything that may negatively impact or harm children.